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Don't Be Afraid to Embrace Boring Ideas

Kikkerland's annual design competition results in an unexpected bestseller.

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This story appears in the June 2017 issue of Entrepreneur. Subscribe »

Dutch design firm Kikkerland is known for bringing whimsy to utilitarian products -- say, a cocktail shaker in the shape of a maraca, or a portable barbecue in the shape of a suitcase. So it was surprised when one of its most successful products of the past year was a… cord organizer. 

Kikkerland

Related: The Simplest Ideas Can Be Extremely Profitable. Here's Proof.

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