Burger King Makes Real Life Monarch Mad With New Ad

A campaign featuring a cartoon of Belgium's King Philippe has displeased the royal family.
Burger King Makes Real Life Monarch Mad With New Ad
Image credit: 360b | Shutterstock.com

Free Book Preview No BS Guide to Direct Response Social Media Marketing

The ultimate guide to - producing measurable, monetizable results with social media marketing.
Staff Writer. Covers leadership, media, technology and culture.
2 min read

Burger King’s first ever location in Belgium is set to open in June, but the fast food chain has run afoul of a pretty high profile neighbor -- before the first customer has even been served.

As part of an advertising campaign leading up to the grand opening, Burger King is asking customers to choose between the company’s aristocratic -- and frankly, a little creepy -- mascot and the country’s actual king, Philippe, whose likeness is detailed in cartoon form.

It would seem that the royal family isn’t amused.

Related: Burger King Dresses Up as McDonald's for Halloween

Not mincing words, Pierre Emmanuel de Bauw, a spokesperson for the Belgian monarchy, told the BBC, "We disapprove of this approach. Since it is for commercial purposes, we would not have given our authorization."

Burger King reportedly hasn’t been told to cease and desist as of this story's publication -- so if you go to the link for the campaign, the vote is still on with no signs of being taken down.

Come on guys, can’t we all just get along? We’re sure that this is something that could be solved over some burgers and fries.

More from Entrepreneur

We created the Start Your Own Business (SYOB) course to help you get started on your entrepreneurial journey. You will learn everything you need to know about testing the viability of your idea, writing a business plan, raising funds, and opening for business.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur