Nixed: Entrepreneurs Share the Jargon Words They Can't Stand

Please stop using these words.
Nixed: Entrepreneurs Share the Jargon Words They Can't Stand
Image credit: Maurice Alexandre F.P. | Getty Images
Magazine Contributor
3 min read

This story appears in the July 2017 issue of Entrepreneur. Subscribe »

While some people spew out jargon like it is their job, for many, on the receiving end it just comes out as mumbo jumbo that makes little sense.

Below four entrepreneurs share their least favorite jargon words and phrases.

Related: Why Jargon Is Bad for Your Business -- and How To Eliminate It

"It’s written on our office wall and crossed out. We’re an app you can use to order alcohol, which means we operate in a highly regulated industry -- one that makes and sells a controlled substance, and generates quite a bit of excise revenue for government at all levels. You don’t disrupt that." 

-- Nicholas Rellas, co-founder and CEO, Drizly

Related: What It's Like Working at a Jargon-Obsessed Company

"As in 'It’s a top-to-top only, so I’ll debrief you after the meeting.' It reads as elitist and signals that if you’re not at the top, you can’t bring value to the organization -- which couldn’t be further from the truth. I’ve found that the best way to discourage jargon is with humor. We obviously overuse offending phrases in meetings to point out the ridiculousness, and before we know it the phrase dies out."

-- Nicole Bernard Dawes, founder and CEO, Late July

"If one thing died every time someone said it in business, there would not be a single carbon-based organism alive in Silicon Valley."

-- Chieh Huang, CEO, Boxed

Related: 10 Misused Words That Make Smart People Look Stupid

"Internally and in the industry, Sabra uses 'carrier; to refer to anything -- a carrot, a chip -- you use to deliver hummus to your mouth. It’s so common that at sampling events, Sabra staffers have asked people to 'choose a carrier and a topping.' That befuddles everyone. So I’ve banned 'carrier' from anything that might reach a consumer -- especially social media. We just name the food item. 

-- Ryan Saghir, director of digital marketing, Sabra

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.