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How Entrepreneurs Can Resist Shiny-Object Syndrome

Founders are ideas people -- but can be easily distracted by too many ideas. Resist the urge.

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This story appears in the July 2017 issue of Entrepreneur. Subscribe »

Have you ever worked with someone who is full of big ideas and constantly hops from one project to the next? If so, you’ve likely encountered a case of what psychologists call shiny-object syndrome. This is when someone is so distracted by the world around them that they’re forever drawn toward new ideas, people and stimuli.

Andrea Ucini

Related: 10 Tips to Turn Your Brain Into an Idea Factory

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