📺 Stream EntrepreneurTV for Free 📺

The Owner of This NYC Ice Cream Shop Explains Why There Are Grasshoppers in My Sundae I hopped over to La Newyorkina, where bugs are on the menu.

By Stephen J. Bronner

entrepreneur daily
Stephen Bronner

Fany Gerson grew up in Mexico and always wanted to share her home country's tastes with Americans.

She started out with a cart serving paletas and finally opened La Newyorkina, an ice cream shop in New York City's West Village. The restauranteur recently introduced chapulines (grasshoppers) as a topping for its sweet treats.

Image Credit: Stephen Bronner

Related: Meet the Entrepreneurs Driving the Edible Insect Movement

I recently visited La Newyorkina to speak with Gerson about this addition to the menu, and of course, try it myself.

Stephen J. Bronner

Entrepreneur Staff

News Director

Stephen J. Bronner writes mostly about packaged foods. His weekly column is The Digest. He is very much on top of his email.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Marketing

How to Attract Website Visitors in the AI Era — 4 Alternative Channels to Explore

As Google shifts towards generative search results, website owners must adapt their marketing strategies to maintain and grow their audience. Discover proven tactics for expanding your reach and attracting visitors through alternative channels.

Growing a Business

The Illusion of the Shelf – The Driving Force Behind Infant Formula Shortages, and What Needs to Change

Our nation is poised for another infant formula shortage; competition is crucial in preventing this shortage.

Marketing

6 Reasons Why You Should Build Brand Equity Early in Your Business

A well-established brand brings more revenue, has more competitive advantages, and can weather any storm, making it easier to run your business and experiment with new tactics.

Marketing

Want to Know the Secret to Closing More Sales? 65% of Consumers Say They Will Buy If Your Company Does This.

Encouraging and supporting your employees in their personal branding efforts is not just a strategy for individual growth, but it's also a forward-thinking business approach to elevate your company in a competitive market.