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How to Find the Business That's Right for You

Ready to dive in the entrepreneurial pool but unsure which direction to go? Follow these steps to help you decide what kind of business is for you.

This story appears in the July 2000 issue of

One of the scarier moments in an 's life occurs when he or she chooses what to go into. It can feel like Let's Make a Deal: "If I choose Door #1, it could be a fabulous fortune or a pile of dung, and until the curtain is pulled, there's no telling which."

Fortunately, choosing a business doesn't have to be that random. Here's a three-step plan for avoiding the dung piles and finding a good business that's right for you. Because when choosing a business, one size definitely doesn't fit all.

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