Ready for Anything

From Crisis to Crushing It: How to Bounce Back From Disaster

There is opportunity in every disaster. Are you ready to seize it?
From Crisis to Crushing It: How to Bounce Back From Disaster
Image credit: Caiaimage | John Wildgoose | Getty Images
Serial Entrepreneur, Mentor and co-founder of
3 min read
Opinions expressed by Entrepreneur contributors are their own.

Some companies pass every test with flying colors. Others fold.

In most cases, management makes the difference between those that make it and those that don't -- especially during times of crisis. Every crisis is a two-sided coin. One side is a destroyer and the other is a creator. In other words, there is both folly and opportunity in any crisis, and it's the focus of a company's leadership that makes all the difference.

Related: 8 Reasons a Powerful Personal Brand Will Make You Successful

1. Crisis

First, you have to recognize that there is, in fact, a crisis. The sooner you can identify a problem, the sooner you can begin working on solutions. In terms that make sense to most entrepreneurs, there are two potentially fatal mistakes that business owners can make:

  1. They never seeing it coming. Thinking that your company is immune from setbacks and roadblocks is the worst mistake you can make. If you prepare, and the crisis you were ready for never happens, you're no worse off (and will probably be better for going through the process). If it does happen, you'll be able to snap into action.
  2. They are blindly optimistic. News flash: If there were no problems, there would be no need for solutions. The smart approach is to recognize that challenges are bound to happen and to prepare for them. Sure, optimism and staying positive are important. You certainly don't want to go to the other extreme and constantly worry about what could happen. But, there's wisdom in the adage, "Hope for the best and prepare for the worst."

Related: Habits of the World's Wealthiest People (Infographic)

2. Opportunity

You want optimism? Here's where it can play a big part. Optimism is seeing the crisis and making the most of it. One of the reasons some companies have thrived in tough times is because they remained flexible enough to take advantage of the opportunities the crisis created. 

Related: 11 Habits of Truly Happy People

If you have a company culture that insists on doing things a certain way because that's how they've always done it," you'll be in trouble when rapid changes in the marketplace occur. On the other hand, if you're always on the lookout for the positive in any situation -- even when it means changing your original plan -- you'll find opportunity everywhere.

So, the bottom line: Be prepared, find the bright side and be flexible. Do those things, and you'll be able to make it through just about any crisis that comes your way.

Have you successfully navigated your company through a crisis? Share with the community in the comments.

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.