Keep Your Cool
Start your own teen clothing and accessories business.
Hey! Did ya just hear that kaboom? That was, like, the explosion of the fashion and beauty market for teens. All these geezer designers--they're, like, 25 or 30!--are coming out with these way-cool products just for us: hair stuff, makeup, handbags, accessories, clothes . . . and, hey, we've got mucho dinero from our part-time jobs-and, like, maybe a little help from the parental plastic. Let's go shopping!
Thankfully, you don't have to talk like teens to sell to them. Nevertheless, a growing number of Gen X entrepreneurs are getting in touch with their inner teen and communicating with the junior market using the sweet language of commerce. And there are a whole lot of kids listening: By 2010, the number of teens in the United States alone will swell to 35 million, more than at any other time in history, according to Teen.com, a Web site catering to the interests of 42,000 young surfers each day. A Rand Youth poll estimated that teen girls spend $21.8 billion a year on clothes and beauty accessories. The children of the boomers are growing up, and they have been well-schooled in the joys of consumerism.
Continue reading this article -- and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!