Infographics

8 Steps to Spice Up Your Brand's Voice (Infographic)

Having a distinct and recognizable brand voice can really give your business a boost.
8 Steps to Spice Up Your Brand's Voice (Infographic)
Image credit: Paul Bradbury | Getty Images
2 min read

As a brand, it's important to have a distinct and unique brand voice so people recognize it. However, creating that brand is often easier said than done.

But with a few quick and easy tips, you'll be well on your way to creating a strong brand voice for your company. For starters, evaluate your brand's current voice, and decide what you like and don't like about it. Also look at how your brand voice has evolved and what it looked like in the past. Asking yourself these questions can help: Has it been consistent? Does it align with your core values?

Related: 5 Easy Exercises to Find Your Brand's Voice

Still not sure where to start? Look around for inspiration -- examining how your competitors are developing their voices can help you figure out the right tone for yours. Creating an outline of this ideal voice and the steps that you'll need to take to get there will help create a clear, concise and actionable plan. That can include everything from a storyboard, with a character and script, to listing out your business's core values.

It's also important to test out your voice on your audience to make sure it resonates -- interacting with them and even asking for feedback will not only make the process easier on you, but your audience will feel involved too. From reaching out to your audience to finding your strengths and playing off those, building your brand's voice doesn't have to be hard.

Related: What's Your Company's 'Voice'? Here's How to Figure It Out.

Check out CJG Digital Marketing's infographic below for eight steps to help spice up your brand's voice.

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.