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When to Use Your Email Signature for More Than a Sign-Off

The email signature can be a powerful marketing tool -- but it can quickly become an irritating vehicle of self-promotion.

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This story appears in the March 2018 issue of Entrepreneur. Subscribe »

Two years ago, Alaia Williams used a run-of-the-mill email signature: title, company, phone number. But as an online business strategist, she wondered if she was overlooking an obvious opportunity. So she started adding to her signature, piece by piece. 

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Related: 7 Email Etiquette Strategies That Will Win You Clients for Life

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