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When Scaling Your Company, Here's How to Never Lose Sight of Why Customers Fell in Love With Your Business in the First Place

Laura Ashley, Nokia and many others faltered while growing their company. Here's how to not make their same mistakes.

This story appears in the March 2018 issue of Entrepreneur. Subscribe »

Your products are racking up five-star reviews on Amazon. Your services are bewitching Yelp. Street artists are appropriating your logo. Clearly, the next thing on your to-do list is to scale as fast as possible. And then maybe buy a Caribbean island, from where you can oversee your brand’s world domination.

Ezra Bailey | Getty Images

Related: 6 Ways to Handle Rapid Growth 

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