The Insane Amounts of Data We're Using Every Minute (Infographic)
Free Book Preview Ultimate Guide to Social Media Marketing
With all the tweets, iMessages, streamed songs and Amazon prime orders, did you ever wonder just how much data is actually being generated every minute? To find out, cloud-based operating system Domo analyzed data usage over the past year, and shared the results in its sixth Data Never Sleeps report. It dives into online consumer behavior, examining the amount of data being generated every minute across popular apps and platforms including Google, Instagram, Amazon, Netflix, Spotify and more.
By the looks of the research, things are only getting bigger. In 2012, there were approximately 2.2 billion active internet users. In 2017, active internet users reached 3.8 billion people -- nearly 48 percent of the world’s population.
When it comes to social media, data usage is unsurprisingly high. Since last year, Snapchat alone saw a 294 percent increase in the amount of images shared per minute. Nearly 2.1 million snaps are shared every 60 seconds. On average, there are 473,400 tweets posted every minute, 49,380 Instagrams photos and 79,740 Tumblr posts.
So who’s behind all this social media madness? Americans upped their internet usage by 18 percent since 2017, however it’s not all going to Snapchat and Twitter. Much of it is going to video-streaming services such as Netflix and YouTube. Since last year, Netflix saw a whopping 40 percent increase in streaming hours, going from 69,444 hours to 97,222. And YouTube videos have reached 4.3 million views per minute. Even the peer-to-peer transactions app Venmo saw a major data jump, with 32 percent more transactions processed every minute compared to last year. Overall, Americans use 3.1 million GB of data every minute.
To learn more about our data usage of 2018, check out the infographic below.