My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Small Business Heroes

This Suggestive Super Bowl Commercial Takes 'Food Porn' to a New Level

With its first-ever ad for the Super Bowl, frozen food company Devour follows a man addicted to 'frozen food porn' and his frustrated wife.
This Suggestive Super Bowl Commercial Takes 'Food Porn' to a New Level
Image credit: Devour
Entrepreneur Staff
2 min read

"My boyfriend is addicted to frozen food porn." 

That's the opening line of Devour's first-ever Super Bowl commercial -- or, at least, the 60-second uncensored version. The comedic ad follows a couple's strained relationship in the face of one man's "food porn" addiction, which leads to trust issues, problems in the bedroom and even his girlfriend's discovery of his "hidden stash" of sticky food magazines and used napkins. 

Devour, a Kraft Heinz brand launched in 2016, has tested limits in its marketing campaigns from the very start, with a "Food You Want to Fork" tagline and a commercial featuring a boss finding his employee "spanking" his office lunch with a fork. 

The company's new ad proved too racy to air in its entirety during the Super Bowl, but Devour has reportedly worked with CBS to agree on a tamer 30-second version. It also launched an accompanying food-porn hotline in the name of satire. Upon dialing 1-83-FOODPORN, you'll hear a sultry woman's voice whisper, "Hey, Saucy ... Are you ready for some oral pleasure?" Pressing different numbers will bring you you to dirty-sounding descriptions of the company's different products, such as Buffalo Chicken Mac & Cheese.

The uncensored version ends with a dejected warning from the man's girlfriend: "This addiction can happen to anyone. It's hard to resist." Devour follows that up with its new tagline: "Never just eat, Devour." 

 

More from Entrepreneur

Learn to be a better leader and develop successful marketing and branding strategies with Dr. Patti Fletcher's help.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur