How Gregorys Coffee Created Buzz and Brewed Success (Podcast)
This week’s guest owes a lot of his success to me. At a previous job, I worked across the street from the Gregorys Coffee on W. 46th Street here in New York City, and I’m pretty sure I personally paid their store’s rent for an entire year with the number of espresso shots I purchased from them on a daily basis.
If you’re in the New York area, you’re likely familiar with Gregorys Coffee (and by the way, for any grammar police out there who want to have me arrested, there is no apostrophe in the name). It started with one location in 2006 and has since expanded to 30 locations in New York, New Jersey and a couple in Washington, DC.
In 2006, then 26-year-old founder, Gregory Zamfotis, (now you know why it's called Gregorys) had a business degree and a law degree, but he didn't want to go through life just earning a nice paycheck; he wanted to do something he loved. Talking about his future with his dad while sitting in a Starbucks, he realized that the answer was sitting right there on the table: coffee. He wanted to make and sell really good coffee. And he wanted to create a coffee-drinking experience for people who love the artisan flair of boutique coffee shops, but want the speed and convenience of Starbucks and Dunkin Donuts. Not everyone has 20 minutes to wait for that perfect pour-over cup, after all.
The idea worked out, as evidenced by the aforementioned 30 locations. Gregory stopped by the Entrepreneur office to talk about his highly-caffeinated journey and shared his tips for building a brand and a business. He also talked about the company’s accidental sale of an illegal substance. Whoops!
Thanks, as always, for listening!