Subscribe to Entrepreneur for $5
Subscribe

The Structure Of A Marketing Plan

Homebased expert Kim T. Gordon answers our reader's question: How do I create a marketing plan?

By
This story appears in the November 2000 issue of HomeOfficeMag.com.

Question: How do I construct a marketing plan, and what's the best concise book on beginning marketing?

Yoon Li

Kuala Lumpur, Malaysia

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks