TikTok Ban: 83 Percent of Users Don't Care About the App's Connection to Chinese Government

TikTok is about to be banned by the US government, and young people are unhappy about it. Millennials and Gen Z aren't worried about privacy or China.
TikTok Ban: 83 Percent of Users Don't Care About the App's Connection to Chinese Government
Image credit: SOPA Images | Getty Images

Entrepreneur's New Year’s Guide

Let the business resources in our guide inspire you and help you achieve your goals in 2021.
2 min read
This story originally appeared on PC Mag

Donald Trump has signed an executive order that would cripple the short-form video app TikTok by prohibiting US app stores, credit card companies, and software providers from working with it. Despite the impending ban, a majority of the app's users remain loyal, don't want TikTok to go away, and aren't interested in any of the alternatives.

TruePublic surveyed 10,562 Gen Z and Millennials ages 16 to 35 on how they feel about the looming TikTok ban, and users are not happy. Of the respondents, 51 percent were upset about the ban, and just 21 percent supported it. Another 28 percent responded that they didn't care either way.

Most interesting is the fact that 83 percent of users are not concerned enough about the Chinese government potentially collecting their personal data to consider deleting the app. Just 41 percent of respondents say TikTok should be banned because of privacy risks.

People aren't very interested in the US alternatives to TikTok. When asked whether users would switch to something else, 28 percent named Triller, and 27 percent named Byte. But 45 percent of respondents said they would either use another unspecified app or none of the alternatives. When asked specifically about TikTok versus Triller, respondents overwhelmingly chose TikTok (88 percent).

TikTok's popularity is powered by youth, but that doesn't mean it's their favorite social media platform. According to TruePublic's survey, an overwhelming 49 percent of Gen Z respondents prefer Instagram, followed by Snapchat (22 percent), TikTok (16 percent), and Facebook (13 percent).

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! Plus, enjoy a FREE 1-year Entrepreneur magazine subscription.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur