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6 Ways to Build a Bond With Customers

Now more than ever, you can't just deliver a good product. You need to improve consumers' lives. We asked six entrepreneurs: How do you strengthen your relationship with customers?

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This story appears in the September 2020 issue of Entrepreneur. Subscribe »

1. Provide expertise.

“We have a mission to help people through guidance, which goes beyond just product. With [our cookware brand] Equal Parts, we offer a texting service that allows customers to have a conversation with a professional cook. Customers can ask for a fresh grocery list, recipe recommendations, or even how to make simple scrambled eggs. This type of interaction creates a deeper relationship, and the customer feels like they’re gaining value beyond a tangible product.” — Nick Ling, CEO, Pattern Brands

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