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Gloria Gaynor Follows Up Viral TikTok Handwashing Video With "I Will Survive" Face Masks

The disco goddess teams up with celeb fashion designer Perry White, with a portion of proceeds going to charity.

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It's been 42 years since Gloria Gaynor got discos thumping and FM radio in a frenzy with her empowerment anthem "I Will Survive." But it's only been a proverbial hot minute since March, when the soulful soprano went viral with her cheeky TikTok clip calling on folks to wash their hands and stop the spread of Covid, set to the soundtrack of her iconic chart-topper. 

Alex Arroyo

Capitalizing on the renewed attention, Gaynor has collaborated with celeb fashion designer Perry White on a new line of "I Will Survive" face masks that, ironically, are only available for a finite couple of weeks. They cost $14.99 a pop, but per a press release, a portion of proceeds go to the singer/animal-welfare advocate's charity of choice, Danny & Ron's Rescue.

Related: This Canadian Startup Is Creating Breathable Masks That Seal Tight to Your Face

"'I Will Survive is a song that has become a global anthem for people facing all kinds of problems," Gaynor said via the press release. "Having the logo on these custom face masks helps send a positive message that we’ll get through these challenging times."

It doesn't hurt that Gaynor will reap some of the rewards, but why shouldn't she? Like almost every recording artist that's ever signed a contract — let a lone a Black female vocalist in the 1970s — Gaynor had her ups and downs with two-timing management and has had to work her butt off touring to keep her legacy alive. Besides, how many custom Etsy masks sewn together from someone's gently worn personal wardrobe can a person buy?

Kenny Herzog

Written By

Entrepreneur Staff

Kenny Herzog is currently Digital Content Director at Entrepreneur Media. Previously, he has served as Editor in Chief or Managing Editor for several online and print publications, and contributed his byline to outlets including Rolling Stone, New York Magazine/Vulture, Esquire, The Ringer, Men's Health, TimeOut New York, A.V. Club, Men's Journal, Mic, Mel, Nylon and many more.