Lessons From a Viral LinkedIn Post: Authenticity Is More Important Than Ever
Sharing a bit of vulnerability can propel your career and your business marketing.
My sister recently posted a simple but heartfelt update on LinkedIn, not expecting much from it. In it, she talks about how she decided to change her LinkedIn profile picture from standard professional headshot to a more casual selfie, indicating that she was working from home and looking more “personal" these days.
Maskot | Getty Images
She described how her new photo is less conventionally "professional" but more in line with the reality of today — working from home, not dressing in so-called business attire often and generally blending our personal and professional lives in new ways. She shared some casual observations and a bit of vulnerability about her own work situation in these strange times, and it went viral! She even got featured on Good Morning America!
Memorial Day Subscription Sale- Unlock this subscriber exclusive article and more for 20% off today.
Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get a year subscription today for 20% off. Just use code SAVE20 at checkout.
Entrepreneur Editors' Picks
-
James Dyson Created 5,127 Versions of a Product That Failed Before Finally Succeeding. His Tenacity Reveals a Secret of Entrepreneurship.
-
7 Meaningful Ways Your Business Can Honor Memorial Day
-
Breast Implants Left This Founder With Debilitating Symptoms, So She Launched an Intimate-Apparel Line That Goes Beyond Buzzwords
-
Kids in the Hall's Bruce McCulloch Says TikTok Is the New Punk Rock
-
'I Am Not a Diversity Quota,' Says the Founder Disrupting the Dessert Category
-
Memorial Day Is a Time for Remembrance, So What's With All the Mattress Sales?
-
Pharrell Williams, Contemporary Artist Nina Chanel Abney and Brand-Builder Shaun Neff Announce Launch of Game-Changing NFT Platform
