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Lessons From a Viral LinkedIn Post: Authenticity Is More Important Than Ever

Sharing a bit of vulnerability can propel your career and your business marketing.

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My sister recently posted a simple but heartfelt update on LinkedIn, not expecting much from it. In it, she talks about how she decided to change her LinkedIn profile picture from standard professional headshot to a more casual selfie, indicating that she was working from home and looking more “personal" these days.

Maskot | Getty Images

She described how her new photo is less conventionally "professional" but more in line with the reality of today — working from home, not dressing in so-called business attire often and generally blending our personal and professional lives in new ways. She shared some casual observations and a bit of vulnerability about her own work situation in these strange times, and it went viral! She even got featured on Good Morning America

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