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How Can Virtual Communities Create Value for Business?

Building an online community is the best way to keep your customers engaged and loyal.

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Opinions expressed by Entrepreneur contributors are their own.

We live in an increasingly digital and connected world, which has had consequences on consumers’ expectations and exchanges with brands. Newsletters and social media exchanges with a faceless customer service rep will no longer cut it. Today’s buyer wants a deeper interaction with the company and fellow consumers of the product or service.

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This is why an effective online community can unlock an extraordinary competitive advantage. 

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