Subscribe to Entrepreneur for $5
Subscribe

6 Steps for Better Social Media Engagement

Think of your strategy as a machine that's made up of different small parts all working toward one goal.

By
Opinions expressed by Entrepreneur contributors are their own.

Figuring out a strategy that improves social media engagement and conversion rates — and aligns with business goals — is a common challenge for marketers. There are many solutions for improving social metrics and business ROI, but no part of a digital-marketing plan works in isolation, and social media engagement and conversion rates are a perfect example. Despite being on different levels of the marketing funnel, they can improve simultaneously. Here are six steps you can follow to make that happen.

Urupong | Getty Images

Step 1: Increase your social proof

Continue Reading This Article—And Everything on Entrepreneur!

Become a member to get unlimited access to Entrepreneur.com for less than $1 per week* and support the voices you want to hear more from.*Billed annually at $49/year. Cancel anytime.