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3 Tips on Starting a Successful Wine Brand

How savvy entrepreneurs can bring veritas to the vino industry.

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Always harbored a desire to enter the wine industry, but concerned you need special training and a grape-squishing background to be a success?



Brice Baillie, recently named a 2020 leader by "Wine Business Monthly", has achieved international recognition as the CEO and founder of the Obvious Wines Brand.



Soon after his arrival in America from France, Baillie found the display of California wines on store shelves perplexing. Though the bottles had labels revealing the appellation of the vineyard, that information did little to explain how the wine would taste and he realized the potential of launching a new brand with a label that would clearly communicate the flavors and mouthfeel to consumers.



This set Brice off on a quest to create, package, and market the bottles he would aptly name Obvious Wines.

Westend61 | Getty Images

Wine packaging secrets

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