3 Ways to Turn Your Brand into a Movement
Little Spoon's Lisa Barnett has a strategy to turn customers into fans. It starts by reframing what your company stands for.
Lisa Barnett sees a crowded future: more brands, more noise. “It’s going to be expensive for you to get customers, so how do you get people to care?” she says. She is cofounder and president of Little Spoon, a DTC startup that makes meals for kids and babies, and that word care is big to her. For a brand to stand out, Barnett says, it needs to inspire passion — and that means it should treat itself like a movement. “It’s rooted in a mission, and in solving and changing a reality you’re not happy with,” she says. Here’s how to make consumers feel that there’s something at stake:

Related: 5 Tips for Entrepreneurs Looking to Create a Movement
Continue reading this article - and everything on Entrepreneur!
We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.
Entrepreneur Editors' Picks
-
Crypto Doesn't Have to Be Serious. Just Ask This Comedian Who Organized a Conference About Failure in the Industry.
-
Want to Succeed? Turn Your Fixed Mindset Into a Growth Mindset.
-
Google's CEO Is Asking Employees 3 Simple Questions to Boost Productivity
-
'Greatest Storyteller Wins.' Katy Perry on the Surprising Link Between Pop Stardom and Entrepreneurship.
-
How to Unleash Your Creativity and Transform Your Marketing Strategy
-
The 5 Personalities You Meet in a Coworking Space
-
'Man's Best Friend' — and Investment: The Thriving Industry of Pet-Related Franchising