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How to Serve Customers - and Keep Users Happy, Too

Users or customers? Three ways to explore who your company really serves.

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Google and Facebook are two of the world’s biggest brands, valued at $309 billion and $159 billion, respectively. These huge companies share something else in common: most of their users aren’t customers.

Delmaine Donson | Getty Images

Googling banana bread recipes or posting Facebook status updates is free. However, the more we use these platforms, the more advertisers they attract – and advertisers pay the bills. Google, for example, earned over USD $160 billion from ads in 2019, which accounted for nearly 71% of its revenues.

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