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Building the Right Kind of Unicorn

Unicorns are often criticized for being high risk and offering little in return to investors. So how do you create the right kind of unicorn?

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For the past decade, the hunt for unicorns — privately owned startups valued at $1 billion or more — has been an obsession for many investors and founders and the media. Recently, unicorns have come under fire for being high-risk and offering potentially little in return. We’ve learned through the years that high valuations can be meaningless; just because a founder has convinced investors to part with their cash, doesn’t mean they can run a successful and profitable company.



So how do you create the right kind of unicorn? What does it take to build a scalable, successful business — even during an economic crisis? 



Here are five key strategies for making your startup a success. 

Nay Sakdi Chay Kay Kaew | EyeEm | Getty Images

1. Help employees see the company as their own

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