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Analyze This

Keep your dotcom alive-with competitive intelligence.

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This story appears in the February 2001 issue of Entrepreneur. Subscribe »

Still lacking in the competitive intelligence (CI) department? Your dotcom won't survive without it-at least according to the Society of Competitive Intelligence Professionals, which sponsored a symposium last year titled "Know Your Competition: Tools for E-Businesses to Win Financing and Market Share." The Alexandria, Virginia, association insists that one of the best ways for e-businesses to ensure continued success in coming years is to gain insight into the strategies of competitors not yet on the public radar screen. How's that done? Via strategic intelligence tools, market research, knowledge management and competitive intelligence.

Keynote speaker Hans Gieskes, president of Internet-powerhouse Monster.com, discussed the fact that all dotcom companies should have a CI professional on board. "We may be a strong market leader, but we have to watch what's happening in regional and vertical markets. There are new companies coming along every day, and companies going out of business every day," he said. For Monster.com, than means investigating competitors on a daily basis from the point of view of whether or not the company can make an acquisition or form an alliance with them.

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