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6 Ways to Set Goals in an Unpredictable 2021

We asked founders how they're setting goals for the year ahead and plotting untraveled roads to success.

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This story appears in the January 2021 issue of Entrepreneur. Subscribe »

1. Track your progress.

“We set yearly goals and quarterly goals. As a fast-growing startup in the midst of economic uncertainty, it’s challenging to forecast what each new day will bring. So we have a weekly goal review meeting with each of our teams to align on how we are tracking toward both yearly and quarterly goals. This helps us course-correct swiftly and gets our whole team on the same page should objectives change.” — Jordan Nathan, founder and CEO, Caraway

Pete Ryan

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