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How Taco Bell Proves Old-School Marketing Tactics Still Work

Here's how Taco Bell leverages TV and radio ads as well as other old-school marketing tactics like billboards for marketing success.

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Over the last few years, the marketing world has focused on digital transformation. Marketing professionals have embraced online and mobile channels to such an extent that the old-school marketing tactics of television and radio might have seemed dead. That’s not the case, though — not if Taco Bell has any say in it. 

In 2017, Taco Bell took a different approach by putting more of its budget back into television ads while simultaneously reducing its digital ad budget. In 2019, Taco Bell doubled-down on its television campaign strategy, spending millions more than its competitors while still coming out ahead on sales and profitability. 

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