Why Volkswagen Will Now Be Called 'Voltswagen'
Grow Your Business, Not Your Inbox
The unit of the German automaker Volkswagen AG in the United States announced that it will now be called “Voltswagen of America” as it will be focusing on electric vehicles.
We know, 66 is an unusual age to change your name, but we've always been young at heart. Introducing Voltswagen. Similar to Volkswagen, but with a renewed focus on electric driving. Starting with our all-new, all-electric SUV the ID.4 - available today. #Voltswagen # ID4 pic.twitter.com/pKQKlZDCQ7- Voltswagen (@VW) March 30, 2021
In the report, Scott Keogh, president and CEO of Voltswagen of America, noted that "we may change our K to a T, but it will not change the brand's commitment to making the best vehicles."
In terms of branding, the iconic dark blue VW logo will remain for gasoline vehicles, while a new light blue logo will be used for electric vehicles. However, this distinction will not affect other VW brands, such as Audi, Porsche or Bentley.
The German automaker has pledged to sell one million electric vehicles by 2025.