How to Use Google to Showcase Your Small Business’ Products for Free (Infographic)

A simple guide to using Google to get your products in front of its hundreds of millions of users.

edited by Jessica Thomas | Aug 03, 2021

As most small business owners know, getting your products and services to appear prominently on search engines like Google can make or break your success. When anyone can sell things online, the sheer volume of content can make it seem impossible for small businesses to compete against larger, more established brands.

Related: 3 Growth Strategies Small Businesses Can Learn From Google

Of course there’s an element of pay-to-play when it comes to showcasing your products on platforms like Google or Facebook, but there are also ways to promote your business and its products organically — that don’t cost money.

Related: A Complete Guide to Selling on Facebook Shops for Small Businesses (Infographic)

Read on for a guide on how to get your products on Google’s platforms like Shopping, Images and more, and for some tips on how to help Google understand the products you’re selling.

Related: Changes to Google Keyword Tools and How to Maximize Success While Using Them

As most small business owners know, getting your products and services to appear prominently on search engines like Google can make or break your success. When anyone can sell things online, the sheer volume of content can make it seem impossible for small businesses to compete against larger, more established brands.

Related: 3 Growth Strategies Small Businesses Can Learn From Google

Of course there’s an element of pay-to-play when it comes to showcasing your products on platforms like Google or Facebook, but there are also ways to promote your business and its products organically — that don’t cost money.

Related: A Complete Guide to Selling on Facebook Shops for Small Businesses (Infographic)

Read on for a guide on how to get your products on Google’s platforms like Shopping, Images and more, and for some tips on how to help Google understand the products you’re selling.

Related: Changes to Google Keyword Tools and How to Maximize Success While Using Them

Related Content

Building a Business

Free Report: Top 10 Questions About Exporting

Expanding globally? EXIM helps small business exporters navigate export financing with expert guidance on sales terms, support programs, and more. Download our free guide to learn how we can support your international growth.