Full access to Entrepreneur for $5

What is Big Data and how to use it in your business?

In the digital age, there is no second when information is not generated. This data, thanks to technology, can help your business.

This article was translated from our Spanish edition. This article was updated on July 26, 2021

Direction and edition: Diana Juárez Rodríguez

Big Data , which in Spanish literally means “big data”, is a term that has been coined to refer to the manipulation of a large amount of information . The massive volume, variety and speed that information now takes makes it essential to capture, store and analyze all this complex gear. But how big is it? To give you an idea, according to IBM, 90% of the data available in the world today was created in the last two years.

Big data became this enormous monster since the machines entered the scene, silently collecting information from smartphones , car sensors and from every click that millions of users make on the computer. In fact, the numbers are staggering: 2.5 quintillion bytes are generated every day (each quintillion equals one million quadrillion).

In this videography we explain how the collection of this enormous amount of data works and how you can take advantage of it to ensure the future of your company.