Subscribe to Entrepreneur for $5
Subscribe

How Disney Genie Proves That Superfans Aren't Always Right

What the launch of Disney's newest customer perk tells us about the opportunities (and risks) of relying on your most vocal consumers' opinions to define direction.

By
Opinions expressed by Entrepreneur contributors are their own.

A few months ago, and with much fanfare, Walt Disney World introduced a new service called the Disney Genie. For an added fee per day, guests could get front-of-the-line access to rides and attractions. By introducing this offering, they finally joined peers like Universal and Six Flags in offering some form of a comparable, upgraded experience.

Lines and overcrowding have been the theme park vertical's Achilles heel for rmore than a century. In fact, according to a University of Central Florida study, long queue lines are one of the top customer-dissatisfaction issues facing theme-park operators today.

4th of July Subscription Sale - Unlock this subscriber exclusive article and more for 20% off today.

Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.

Get 20% off an annual subscription today. Just use code SAVE20 at checkout.

Entrepreneur Editors' Picks