Cerveza Victoria will celebrate Taco Day with NFTacos
The oldest beer in Mexico pays tribute to the taco by creating NFT's redeemable for food in the real world.
Alcoholic beverage companies are starting to look to the metaverse and NFT's to get closer to their target audience. It's not just about virtual distilleries and exclusive benefits for concerts . No, there are also virtual tacos to celebrate Taco Day on March 31.
Cerveza Victoria , a Grupo Modelo brand, has announced that it will be raffling off a series of digital tokens (called Victoria NFTacos !) that can be exchanged for real tacos for an entire year. To participate, users must be of legal age and register on this site.
Victoria beer has revered Mexican culture to create a strong and differentiated advertising campaign. From the Day of the Dead to wrestling, through the mariachi and Mexican cuisine. Last year the brand created Taco Victoria on the occasion of Taco Day. Created by chef Pablo Salas, the taco mixed battered fish with pork rinds to provide a unique gastronomic experience. Now the brand goes further and takes its strategy to the digital environment. Although so far there are no further details about the promotion, the idea of NFTaco has been enough to attract attention.
Victoria is a Vienna-type beer that began to be produced in Mexico in 1865. It is considered the oldest beer in Mexico and Grupo Modelo (which acquired it in 1935) has known how to position it as a Mexican product, always highlighting national pride. In fact, he has incorporated the term chingón, a 100% Mexican word, into his narrative.
TRADEMARKS AND NFT'S
The rise of NFT's and the metaverse is indisputable. More and more brands are adding virtual elements to their marketing strategy and not only in the United States, but throughout the world. There are plenty of examples: Kingship, the virtual band created from the famous NFT's Bored Ape Yacht Club; Adidas with a collection based on those same NFT's; the 12,722 tokens Bud Light released for the SuperBowl.
The list is long and one thing is for sure: it will continue to grow.
Entrepreneur Editors' Picks
Formerly Enslaved Black Man Nearest Green Taught Jack Daniel Everything He Knew About Whiskey. Today, the Founder of Uncle Nearest Premium Whiskey Celebrates His Legacy.
Leadership Lessons From the Exclusive Creativity School That 'Packs 5 Years Learning Into 5 Days'
3 Expert-Backed Strategies for Staying Calm in Times of Confrontation
The CEO of Wayfair Has Helped Revolutionize Digital Shopping for 20 Years. Here's How He Handles Rocky Economic Conditions.
This Founder Went to Prison When He Was 15 Years Old. That's Where He Came Up With the Idea for a Company Now Backed By John Legend.
3 Signs You're Letting Pride Get in the Way of Being Successful
Chip and Joanna Gaines and Shonda Rhimes Found Incredible Success By Using This One Entrepreneurial Strategy. Here's How You Can Too.