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Entrepreneurs Often Embrace "Woo-Woo" Mystical Ideas. Here's Why.

TikTok star Kat Norton (aka Miss Excel) says "energy transmissions" are to thank for her success. She's hardly alone in talking like that - and science is starting to reveal good reasons why.

This story appears in the April 2022 issue of Entrepreneur. Subscribe »

The lie of entrepreneurship is that it will change your fortune. The truth of entrepreneurship is that it will change you — and in ways that far exceed your balance sheet.


This happened to me. It happened to Kat Norton. It's why she wants to talk about "energy transmissions."

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