Subscribe to Entrepreneur for $5
Subscribe

Technical SEO: What It Is, Why It Matters and How It Can Transform Your Website

Don't let the "technical" side of SEO scare you away. Double down on SEO to quickly unlock your website's full potential.

By
Opinions expressed by Entrepreneur contributors are their own.

In 2019, a case study done by Analytive proved that the use of technical search engine optimization (SEO) could increase a company's database traffic by 26 times in eight months. Another study by BrightEdge Research showed that 68% of online experiences began with a search engine.

In other words, if you operate your business through the , your customers will most likely be reaching you via or a similar search engine — and the volume of those customers will be dictated by your use of .

Continue reading this article - and everything on Entrepreneur!

We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.

Entrepreneur Editors' Picks