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The Pros and Cons of Network Marketing Is network marketing all it's cracked up to be?

By Paul and Sarah Edwards

Opinions expressed by Entrepreneur contributors are their own.

Q: What do you think of network marketing, especially over the Internet?

A: Network marketing, also known as multilevel marketing, or MLM, appeals to people for the following reasons:

  1. Most people find the business opportunity an alluring way to make ends meet, particularly when earnings are cut back, they lose a job or they're trying to launch a new business.
  2. Some people are so turned on by a product (like one that enabled them to lose weight or restore their health) that they want to share it with others.
  3. Some people imagine MLM as a quick and low-cost way to get rich.