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Starting an Arts & Crafts Business

Think all you need to know is how to knit or paint? Not quite. If you want to start a serious crafts business, you'll have to focus on the business <I>and</I> the craft.

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This story appears in the April 2002 issue of HomeOfficeMag.com.

It's a common fantasy, and why shouldn't it be? It sounds amazing: Instead of forcing your crafting time into nooks here and there--after dinner, before the kids wake up, on the weekends--you'll start a business so you eat, sleep, breathe and, most important, live off your hobby.

But such is life that nothing is as easy as it seems. You may have the skills to create wonderful handiwork, but starting a successful crafts business calls for much more than that. "[There's] a separation [between] those who are crafting for fun and extra money and those who start out with the idea, 'I intend to make money from this, so I'm going to do it right,'" says Barbara Brabec, a homebased business expert and author of Make It Profitable! "And I've always said in all my books that the people who succeed are those who have a financial reason to do so."

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