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The Way of the Samurai

An ex-football pro packs in the profits, Asian-style.

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This story appears in the July 2002 issue of Entrepreneur. Subscribe »

When former Green Bay Packer wide receiver and "Lambeau Leap" inventor Robert Brooks realized just how much money he was spending on teriyaki chicken bowls during the off season, he thought about opening a Samurai Sam's Teriyaki Grill of his own. "I was eating there six days each week," says Brooks, 32, "and the funny thing is that for almost six years, I never tried anything but the teriyaki chicken bowl."

As of yet, Samurai Sam's is not as ubiquitous as some of the other Asian fast-food chains, but considering the health-conscious lunch crowd that pumps nearly $1,500 into Brooks' registers on a daily basis, and a plan to open at least 10 more locations over the next few years, Samurai Sam's may soon become a household name.

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