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Where the Action Is

A mobile photography business can go a long way if you know where you're going.

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This story appears in the July 2004 issue of Entrepreneur. Subscribe »

Q: My husband and I want to start a mobile photography business by traveling in a studio on wheels to events such as dog and cat shows and motorcycle rallies. How do we find out if there's a market for this and if it will be profitable?

Name withheld

A: You'll likely be investing tens of thousands of dollars in a van for your mobile studio and photography equipment. So you'll want to know if you can produce enough income from primarily weekend events to cover your investment plus provide yourselves with a decent living.

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