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Scare Tactics

Creative ways to profit from Halloween

This story appears in the October 2004 issue of Entrepreneur. Subscribe »

The few appropriate Halloween-related ceramics and collectibles Rebecca Allen could find always flew out the door of her home accessories and gift store, Owen Allen. But finding the right product wasn't easy-after all, Owen Allen's image doesn't exactly lend itself to wax lips and scary costumes. So this month, Allen is hoping to cash in on more of the Halloween market by turning her location into one of Winter Park, Florida's largest indoor pumpkin patches.

"We're creating a themed setting with vines, hay bales and carved pumpkins to get customers in the store," says Allen, 34. "It's a great way to promote our store in a way that incorporates the holiday and fits our image."

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