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Peas in a Podcast

Spread the word about your business with this new medium.

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This story appears in the July 2005 issue of Entrepreneur. Subscribe »

With a computer, mic and broadband connection, you can produce an infomercial or broadcast and distribute it through aggregators, such as Ipodder and FeedDemon, or web-based directories such as Podcast Alley. These podcasts are sent via topic-specific feeds to subscribers, who can download them to their digital music players or computers.

Twenty-two million American adults have MP3 players or iPods, according to a recent Pew Internet and American Life poll--a vast potential audience. Chris McIntyre, founder of Podcast Alley in Nashville, Tennessee, has seen double- to triple-digit growth over just a few months in the number of podcasts being produced and the number of people listening to them. "One of the most popular podcasts has about 28,000 subscribers from my site alone," says McIntyre.

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