Amazon's New Twitter Hashtag Puts Items in Your Shopping Cart
In its latest effort to give the people what they want, right when they want it, Amazon has announced a new social partnership called #AmazonCart that allows people to shop Amazon without leaving Twitter.
Now, when consumers link up their Amazon and Twitter accounts, if they see an Amazon product link their feed, they can reply to the tweet in question with #AmazonCart, and the item will be placed in their shopping basket for later purchase. The consumer will then get a confirmation e-mail and notification tweet from Amazon that the item's been added, and will have to go to the Amazon site to complete the purchase.
Amazon rolled out the new feature today, with a video and tag line -- "Add it now. Buy Later. Shop from within Twitter."
Related: Why UPS Should Be Very Afraid of Amazon's Delivery Plans
Unlike sponsored tweets, Twitter will not earn any revenue from the Amazon hashtag.
While this new feature could provide a more seamless retail experience going forward, you have to wonder whether Twitter users will want their followers to have that level of information. Sure, artistically rendered photos from Sunday brunch is one thing, but time will tell if people really want to share their shopping lists, too.
And speaking of shopping lists, Google is moving even more into the ecommerce game too. On the heels of the unveiling of Prime Pantry, and the expansion of Amazon's same-day delivery service, Google also announced this week that its same-day shipping service – Google Shopping Express (with partners like Costco, Whole Foods and Staples) – is now available in West Los Angeles and New York City.
Related: Where E-Commerce Is Booming. Hint: Think Outside the U.S. (Infographic)
Entrepreneur Editors' Picks
-
This Co-Founder Was Kicked Out of Retailers for Pitching a 'Taboo' Beauty Product. Now, Her Multi-Million-Dollar Company Sells It for More Than $20 an Ounce.
-
Have You Ever Obsessed Over 'What If'? According to Scientists, You Don't Actually Know What Would Have Fixed Everything.
-
After He Was Fired From the UFC, This Former Fighter Turned His Passion Into a Thriving Business
-
Most People Don't Know These 2 Things Are Resume Red Flags. A Career Expert Reveals How to Work Around Them.
-
How One Woman Turned Pandemic-Induced Boredom and a Makeshift Garage Art Studio Into a Thriving Franchise
-
Use These 4 Self-Care Rituals for More Resilience and Less Depletion
-
Shark Tank's Barbara Corcoran Wants to Invest in 'Someone Who Probably Needs a Good Shrink Instead of a Business'