Get All Access for $5/mo

Apple Launches a 15-Inch MacBook Pro With 'Force Touch' and An Updated iMac The Mac lineup gets some new additions.

By Jacob Kleinman

This story originally appeared on TechnoBuffalo

startupstockphotos.com

Apple announced two exciting changes to its Mac lineup today. The company is rolling out an upgraded 15-inch MacBook Pro with a Force Touch trackpad. It's also offering a cheaper version of the Retina iMac.

The upgraded MacBook Pro doesn't just add a new trackpad. It also offers 2.5 times as much flash storage, an extra hour of battery life (bringing that up to 9 hours of web browsing), and a faster performance overall thanks to AMD Radeon R9 M370X graphics. All that new hardware comes at a price though, and the upgraded laptop now costs between $1,999 and $2,499 depending on your exact configuration.

"The response to the new MacBook and updated 13-inch MacBook Pro with Retina display has been amazing, and today we are thrilled to bring the new Force Touch trackpad, faster flash storage and longer battery life to the 15-inch MacBook Pro with Retina display," said Apple's marketing chief Phil Schiller. "Customers love the groundbreaking iMac with Retina 5K display, and now with a new lower starting price, even more people can experience the best desktop we've ever made."

Speaking of which, the new Retina iMac offers the same stunning display for as little as $1,999 by replacing Apple's Fusion drive with a standard 1TB option. Meanwhile, Apple's higher end 27-inch desktop has also dropped in price from $2,499 to $2,299.

Apple's online store has already been updated to reflect the change. You can head over now to check out the new Mac options for yourself.

When Jacob Kleinman isn't writing mobile news for TechnoBuffalo he's covering tech events in New York, weaving through traffic on his bike or hunting down his next slice of pizza. He lives in Brooklyn, NY.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.

Growing a Business

You Need an Advisory Team More Than Ever. Here's Why — and How to Run One Effectively.

The right advice, particularly in a company's early stages, can be an existential matter: how to surround yourself with the right minds.

Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.

Fundraising

Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

Business News

Chipotle CEO Addresses Backlash Over Portion Sizes: 'There Was Never a Directive to Provide Less'

The fast-casual chain has been under fire about inconsistent portion sizes.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.