You can be on Entrepreneur’s cover!

Apple Strikes Huge Deal With Major League Baseball Instead of the usual paper notes, coaches and managers will now use a 12.9-inch iPad pre-loaded with a custom software called 'MLB Dugout.'

By Jonathan Chew

entrepreneur daily

This story originally appeared on Fortune Magazine

Michael Zagaris—Getty Images

Apple has struck a multi-year deal with Major League Baseball that will see all teams use iPad Pro tablets inside their dugouts.

Instead of the usual paper notes, coaches and managers will now use a 12.9-inch iPad pre-loaded with a custom software called "MLB Dugout," reported the Wall Street Journal. Commissioner Rob Manfred confirmed the deal on CBS This Morning on Wednesday, calling it a natural complement for the analyzing of statistics and data related to the game.

"The visual, if you think about presenting the game, [is] about field managers walking into the dugout with big, thick folders of information. We now are going to have an iPad Pro, we think it makes the game more consonant with the way people live their lives, and it's important for us," Manfred said in the CBS interview.

The custom app will now give managers a chance to see performance statistics, access videos of past games and look at specific pitcher-hitter matchups, according to the Journal.

What isn't known is how much the Apple-MLB deal is worth, and how it compares to the $400 million-deal Microsoft signed with the NFL in 2013, of which a part of the agreement was to equip football coaches with a Surface tablet for their own play-by-play analysis. According to ESPN reporter Darren Rovell, Microsoft pays the NFL $80 million annually on the Surface tablet deal alone.

Apple will also have to ensure that its tablets don't suffer from the intermittent (and embarrassing) hiccups encountered by Microsoft during the use of its tablets in the NFL. That includes announcers calling the Surface "iPads," some Surfaces not working during key moments in NFL playoff games, and players throwing Surfaces to the ground (and even headbutting them) in frustration.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

A Non-Profit Newspaper Published a Column Criticizing Facebook. Then Meta Blocked All of Its Posts.

Facebook's communications chief said that the posts were removed because of "a mistaken security issue."

Business News

A Look Inside the Company That Is Making $500 Million a Year Serving Italian Beef Sandwiches Made Famous by 'The Bear'

Portillo's CEO Michael Osanloo shares his secret to keeping hungry customers coming back again and again. (Hint: It requires a lot of napkins.)

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Elon Musk Reveals When Tesla Will Release Its First Robotaxi

Tesla's CEO says the fully autonomous Tesla taxi is arriving soon — in 122 days.

Business News

Walmart Shoppers May Be Eligible for $500 After Settlement

Walmart shoppers who purchased weighted goods or bagged citrus in the U.S. or Puerto Rico from late 2018 through early 2024 might be eligible for a share of a $45 million settlement.

Starting a Business

How to Start a Gift Basket Service

You've been complimented on your crafty and unique gifts for years. Turn your talent into a hot new business with a gift basket service.