In the Mood
Warm retailers up to your new product, even if it's in a category all its own.
Opinions expressed by Entrepreneur contributors are their own.
The entrepreneur: Kathryn Goetzke White, 34, founder ofInnovativeAnalysis Inc. in Annapolis, Maryland
Product description: Mood-lites, dubbed "light bulbsfor your lifestyle," are colored light bulbs that were createdaccording to research on how colors affect moods. Available inseven colors, from Happy (yellow) to Serenity (turquoise), the25-watt Mood-lites produce a soft glow similar to a candle. With asuggested retail price of $4.95 to $5.95, Mood-lites are sold inLinens 'n Things and specialty outlets such as spas,natural-food stores and college bookstores nationwide. They'realso sold in some Ace Hardware and Bed Bath & Beyondstores.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve