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Feed the Need

Can serving up food and drink improve your sales?

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This story appears in the April 2004 issue of Entrepreneur. Subscribe »

At the end of a popular bike trail in Purcellville, Virginia,Linda Singer's Final Draft Booksellers lures bicyclists with drinks,nutrition bars and delicious fudge-and of course, her widearray of tomes.

"The food component of the business complementsbookselling," Singer, 40, says. "People come in forsomething to drink and say, 'Oh, books!' Or [they] come infor a book and pick up a cup of coffee. One drives sales of theother."

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