For Subscribers

For Just Peanuts?

No way! These brothers sell much more than boiled nuts to their hard-core Southern-food fans.

By P. Kelly Smith •

Opinions expressed by Entrepreneur contributors are their own.

What: Mail-order snackfoods, Southern-style
Who: Matthew and Ted Lee of LeeBros. Boiled Peanuts Catalogue
Where: Charleston, SouthCarolina
When: Started in 1994

"The idea that you can build a successful business onmail-ordered boiled peanuts is pretty far-fetched," admitsMatthew Lee. "But people grow up in places and develop verystrong attachments to food." For Matthew, that particularsnack of choice is boiled peanuts.

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