Marketing To Like-Minded Clients Are you a female or minority entrepreneur looking to appeal to like-minded businesses? Read on to find out how you can make the most of this relationship.
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In the world of marketing it's all about relationships,especially if you're a woman or minority entrepreneur aimingyour business at female and minority clients.
"Females in particular readily seek out the advice ofprofessional peers and place a higher value on customerservice," says Joan Steltman, a market development executivein charge of IBM's women-owned business Web site and an experton relationship marketing.
Steltman adds that in order for women and minorities tosuccessfully market to their peer groups, it's important tobuild both client and peer alliances through the following: