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Site For Sore Eyes Our Web guide to what's new, what's hot, what's helpful.

By Bronwyn Fryer

Opinions expressed by Entrepreneur contributors are their own.

Forget get-rich-quick Web sites: Most businesses don't makea lot of money on the Web. Still, a good site can be a terrificmarketing vehicle. How can you make yours stand out from thecrowd?

Start by studying several of the "pick-of-the-weeksites" listed at the front doors of search engines likeExcite--then spruce up your own site. Most award-winning sites aresimple and well-structured, so visitors don't get lost. Thebest sites don't preach or boast. Rather, they seduce by beingintriguing, fun and full of useful information. The Chuck E. Cheesesite at, forexample, offers not just company information but also contests,promotions, links and a bulletin board for children.

Good sites also make it easy for users to reach the company.Make sure you list your company's phone number and e-mailaddress. Set up mutual links to other related sites, and make sureyour site is listed with search engines such as Alta Vista, Yahoo!and Lycos.

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