Whats In-Store For You? With an in-store demonstration business, you can sample your way to success.

With an in-store demonstration business, you can sample yourway to success.

From pizza to perfume to espresso machines, products aredemonstrated in supermarkets, department stores and discount storesacross the country. Most in-store demos are done by independentcontractors who accept assignments from demo-service businesses. Ademo service may be the ideal start-up business for you if you havegood people skills and high stamina but little capital.

Katherine and Jeff Wise, founders of SalesTalk Inc., began doingin-store demos with hard goods, such as small kitchen appliancesand vacuum cleaners. Food demos soon followed.